The value of a treatment: shampoo, mask and beyond

The difference between ‘washing your hair’ and ‘taking care of your hair’ is greater than you might think. Discover why using just shampoo isn't enough — and how to turn every wash into a complete treatment.

Shampoo ≠ treatment: let's start here.

Many people think that using a good shampoo is enough to have healthy hair. But washing alone is only one step in the process. A shampoo purifies, it does not treat. It cleanses the scalp, removing sebum and impurities, but it does not repair, nourish or protect.

A real treatment is a process, not an isolated action

In the Estērel Method, each ritual is structured in three fundamental levels, which work in synergy:

1. Physiological cleansing

Cleanse the scalp without damaging it. Choosing a targeted shampoo (for sensitive, dry, oily, dandruff-prone or unbalanced scalps) is the first step in rebalancing the scalp and preparing the hair for treatment.

2. Repair + nourishment

The mask (not the conditioner!) is the heart of the treatment.

• Restructures the hair fibre
• Reduces the risk of breakage
• Improves elasticity, definition and shine

Each Estērel mask is formulated to interact with the hair type (coloured, curly, long, fragile) and the condition of the scalp.

3. Protection and maintenance

The real treatment doesn't end in the shower. You need a protection phase:

• Lotions or serums to stimulate, soothe or defend the scalp
• Leave-in products to moisturise and seal the cuticles
• UV/heat protection sprays for those who use straighteners or hairdryers

Complete treatment: what does it really mean?

It means having a tailor-made routine, with a precise logic and products that work not alone, but in synergy.

Would you like a practical example?

For long, damaged hair:

• Restructuring shampoo
• Deep-acting fortifying mask
• Protective serum for lengths

For curly hair prone to frizz:

• Moisturising shampoo
• Modelling mask
• Anti-humidity mousse or fluid

For coloured or treated hair:

• Protective shampoo
• Revitalising mask
• Brightening or heat-protective lotion

Discover the complete ritual kits and Fortifying Boxes on our website, designed to effectively combine the different steps of the Method.

Why the Method works (even at home)

• Because it's scientific: every product is based on a formula validated in the laboratory.
• Because it's tailor-made: every ritual is adapted to your hair type and habits.
• Because it's sequential: each step prepares for the next.
• Because it's complete: scalp + lengths, wash + treatment + protection.

No need to go to the salon every week. You need to understand what you really need and do it consistently.

Not sure where to start?

Our Beauty Scientists will help you build an effective, simple and personalised ritual. Whether you have curly, long, treated or fragile hair, they will guide you in choosing the right products and the correct order of application. Contact our experts now.